How Manufacturers Use Websites to Drive Sales in 2025

Wed, 15 Oct 2025 06:35:01 +0000

The old “brochure site” won’t cut it in 2025. Buyers want spec sheets at 7 am, lead times at a glance by lunch, and a quote in their inbox before the close of business. The manufacturers winning RFQs now treat the website like a sales rep that never clocks off. If you’re mapping a refresh, start by benchmarking a modern website for manufacturers against how your buyers actually research—then wire the whole thing to capture demand, not just clicks.